Turn Founder-Led Sales Into a Repeatable Sales Engine
Build a sales system your team can run without you.
The 90-Day Founder Sales Engine helps Seed and early-stage B2B companies turn what's working in founder-led sales into a documented, measurable sales process that your team can execute and scale.
In 90 days, we'll build the sales engine that gives you back time to be the founder.
The 90 Day Plan
Days 1-30: Diagnose
Find what's working and where revenue is breaking.
We start by understanding how customers actually buy from you today.
I'll review your sales calls, pipeline, CRM, messaging, funnel performance, customer segments, sales process, pricing and existing team.
We'll identify what's working in founder-led sales and where opportunities are getting lost.
What we establish:
ICP and customer segmentation
Current funnel and conversion rates
Pipeline quality and coverage
Sales process gaps
Messaging and positioning gaps
Top revenue bottlenecks
Baseline sales metrics
Deliverable: Founder Sales Diagnostic + 90-Day GTM Action Plan
Days 31–60: Build
Turn what's in your head into a repeatable system.
Next, we build the infrastructure your sales team needs to sell consistently.
The goal isn't to introduce unnecessary process. It's to capture what your best sellers already do well and make it teachable, measurable and repeatable.
We build:
ICP and account prioritization
Sales stages and exit criteria
Discovery framework
Qualification methodology
Demo process
Outbound messaging and sequences
Objection handling
Follow-up process
Mutual Action Plans
CRM requirements
Pipeline management
Forecast methodology
KPIs and dashboards
Deliverable: Your Sales Playbook + Sales Operating System
Days 61–90: Transfer
Get the founder out of the middle of every deal.
A sales process isn't useful if nobody follows it.
During the final month, we put the system into practice with your team.
We'll run real pipeline reviews, inspect real deals, review sales calls, coach reps and establish the operating cadence your team will continue using after the engagement.
We install:
Weekly pipeline reviews
Forecasting cadence
Deal reviews
Call coaching
Rep 1:1 structure
Performance metrics
Accountability standards
AE onboarding
Hiring profile and scorecards
30/60/90 ramp expectations
By Day 90, sales should no longer depend on information living inside the founder's head.
Deliverable: A repeatable sales engine your team knows how to run.
Why Me?
I've spent my career helping B2B SaaS companies turn inconsistent sales motions into predictable revenue engines.
I've led sales organizations across SMB, Mid-Market and Enterprise, managed teams of more than a dozen sellers, built outbound motions, introduced structured qualification and forecasting, coached sales leaders and AEs, and helped companies scale through periods of significant growth.
At OpenAsset, I helped scale ARR from roughly $8M to $16M while building out the sales organization.
At Cube, I helped double win rates and improve quota attainment from roughly 60% to 85% by introducing a more disciplined sales process, qualification methodology, outbound motion and coaching cadence.
At Artlogic, we increased average contract value by roughly 2.5x, improved win rates from 40% to 60%, and moved quota attainment from roughly 60% to 95%.
The common thread wasn't adding more salespeople.
It was building a better system for the people already there.
Now I bring that experience to founders who need sales leadership before they're ready to hire a full-time VP of Sales.
Ready to Get Sales Out of Your Head?
In 90 days, we'll turn founder-led sales into a documented, measurable system your team can run without you.
Book Your 30-Minute Sales Diagnostic
No pitch deck. No generic sales presentation.
We'll spend 30 minutes looking at your current sales motion, where it's breaking, and whether the Founder Sales Engine can help.